How to increase your sales on Redbubble
I started selling my designs on the print on demand platform since a couple of months and I wanted to share great tips to rocket your sales!
1. Know your audience
There is a lot of buzz about the importance of finding a niche for your merch shop. I think it’s more important to think about topics you like and you’re familiar with. You can make a list of these topics as a guide for designing the header of your shop.
After you define the topics of your audience, you should think about the countries you get the most sales. Go to your Sales History and check the destination country to get an idea of where your buyers are from. This is very important when you pick your design ideas. Does your audience share the same cultural references, language, aesthetics?
This is a learning process. You should reposition your shop according to your sales.
2. Design in advance
Designs take on average 2–3 weeks from upload to the first sale. If you are planning seasonal designs (and you should! :-)) you should upload Holiday designs already in October.
3. Upload more
Usually, just 1 of 4 designs gets sales. If you want to increase your chances you should multiply your upload activity. Do more versions of the same design as on black background, as a sticker pack.
Use the “Copy settings” on the “Manage portfolio” page to upload faster similar designs.
4. Maximize your opportunities
Don’t remove products even if they don’t achieve sales for months. Since it’s free to keep it online, better keep it on sale.
Enable all products for your designs. Especially the “Standard Print Clothing” choose the Kids products. You never know what is going to sell.
5. What to upload?
- More of what’s working
- Trends
- Stickers
6. Research trends
Following trends is a way of getting more sales and buyers visiting your shop. Be sure to check the Redbubble Popular tags page at the beginning of the week (Monday) to see the last trends.
I recommend selecting 100 entries on the Dropdown and click two times on the “Popularity Delta” (triangle) to filter the Tags that are getting more popular in the last week.
But be careful, the column “Results” shows how many designs were removed by Redbubble in one week. Usually, they take it off because of Intelectual Property issues. More in the next section.
7. Intelectual Property and trademark
This is not an easy topic. If you read the Redbubble guidelines, even if you do some fan art and get inspired by some characters your work may be removed or put in quarantine by Redbubble. It’s difficult to say what can be done. But in my experience, using parody is always a good start.
Validate online trademarks in the US trademark office if you are doing a lot of text-based designs.
8. Get fresh ideas
To have a long-term success you should create unique designs. Check the following sites to avoid creating a design that is too similar.
- Google images
- Vexels.com
- Redbubble itself.
- Reddit may help to research a topic and get fresh ideas.
9. Results-oriented
Check your Sales every month. Analyze the origin of your buyers, the best-selling products.
Check competitors and see which are the best sellers to get ideas.
